CFT does not profit from North Texas Giving Day and since 2009 has underwritten operating costs for powering North Texas Giving Day investing approximately $1 million annually in expenses. CFT, being a nonprofit ourselves, does not have the capacity to run NTGD without covering a portion of its costs. Therefore, in order to reduce the fees on gifts, we removed the platform costs from the equation and are now providing donors with the choice of contributing to the operations costs of the platform upon checkout instead.
All fundraising efforts cost something, but some fundraisers cost more than others. Fundraising events cost 40% of money raised, direct mail costs 25% of money raised, and North Texas Giving Day costs 2.49% of money raised. North Texas Giving Day is an efficient way for charitable organizations to raise funding for critical services to support North Texans. It’s much easier than hosting a gala!